The Case of IBM Assignment Example | Topics and Well Written Essays - 1000 words

The Case of IBM - Assignment Example Description of Louis Gerstner’s implementation style of IBM’s competitive strategy in the early 1990s. The implementation strategy was something of a giant gamble. What Gerstner ultimately attempted to do was to take a failing and unprofitable firm and completely redefine the way in which it marketed itself and integrated with the needs of the consumer/market. As a function of this, he not only drastically reduced the workforce of the multi-national firm, he also resisted the urge to break IBM into smaller companies that would focus on individual market needs; rather, he decided that the strength within the IBM brand name and recognition could help the sum of the components to achieve a higher level of net worth and growth as a single entity. In this way, the business concept of synergy is aptly portrayed. With regards to the competitive strategy, Gerstner reviewed the market and saw that IBM was already far behind the curve with relation to the development and invention of new business products, PCs, printers, memory devices etc. Rather than attempting to expend huge amounts of capit al, much of which had already been lost as a result of several years of severe losses, Gerstner saw the better approach would be to focus upon an area of the market whose potential had yet to be fully tapped; i.e. business and consumer services. What are the implications of the globally integrated enterprise model for marketing managers in Australia and New Zealand subsidiary of IBM? This approach helped to decentralize the decision making process that was engaged in the nations and markets of New Zealand and Australia. Ultimately, although a somewhat dangerous maneuver, this helped to allow a degree of self-determination with respect the best way to integrate with consumer demands and needs within these markets. By allowing such a process to move forward, IBM made a risky gamble that ultimately paid off many times over. By relying on subject matter expects and oversight within these given markets rather than a centralized command and control within IBM headquarters profits from such markets soon rose precipitously and allowed the firm the wherewithal to continue with the bold changes that defined the decade of the 1990’s and the subsequent rebirth and renewed profitability of the firm (Stover, 2005). Discuss the ele ments of the marketing strategy that makes IBM successful in today’s global marketplace These strategies have been briefly touched upon within the preceding 3 answers that this study has touched upon. However, the most important strategy which was mentioned, in the mind of this analyst, is the level to which Gerstner chose to remove all other consideratinos from the table and focus soley upon integrating directly with consumer needs and market demands; rather than focusing upon the old tried and true products that had built IBM into such a formidable

The Principle of Correspondence in Criminal Law Essay

The Principle of Correspondence in Criminal Law - Essay Example In criminal law, for an accused person to be found culpable, he or she is obliged to have indeed committed an unlawful act (actus reus) and must have acquired the mental state (mens rea) that propelled him to perform an illegal act. Actus reus is derived from Latin and means â€Å"guilty act† whereas mens rea means â€Å"guilty mind†. Under actus reus, the guilty act referred to could either be the commission or omission of an act that then leads to the violation of existing laws. Consider a case where a person, willingly and knowingly, drives over the speed limit. Here, the act of over speeding is done with total disregard to the existing law. An example of an omission of an act is a case where after adopting a pet, a person fails to care for and feed it thus leading to its demise. The crime in this case arises from the failure to act. In many occasions, a person is required to have had the necessary â€Å"mental state† while committing a crime for him or her to be found guilty of an offence. Often, mens rea refers to the intention to commit a crime. Some crimes, however, are done by unknowingly. Mens rea therefore may refer to other states of mind such as criminal negligence, recklessness or willful blindness. Intention refers to the situation where a person knowingly understands that their actions go against the rule of law and yet they continue with the guilty act. Willful blindness is shown where a person is aware of the possibility of wrongdoing but chooses to pursue with the offense.